Linking France and Italy, plain and mountain, the La Routo network brings together agricultural, gastronomic, craft, tourism, textile, environmental and heritage sectors alike around a practice that has done so much to shape the identity of the southern regions of Provence-Alpes-Côte d’Azur and Piedmont.
The La Routo® brand aims to structure and label their agritourism offer around practices connected with transhumance and pastoralism, by highlighting activities contributing to the territory’s identity.
It constitutes a criterion for recognition of such activities and provides concrete expression of the commitment of actors located all along the route, who contribute to their territory’s development through their activities and seek to acquaint hikers with its heritage and knowhow.
The La Routo® brand aims to structure and label their agritourism offer around practices connected with transhumance and pastoralism, by highlighting activities contributing to the territory’s identity.
It constitutes a criterion for recognition of such activities and provides concrete expression of the commitment of actors located all along the route, who contribute to their territory’s development through their activities and seek to acquaint hikers with its heritage and knowhow.
