La Routo’s commitments
La Routo is the result of thought currently being given to the far-reaching changes in our ways of living, consuming and travelling. Throughout the trail, major importance is therefore placed on cultural mediation, discovery of pastoralism’s products, and sharing of space between practices connected with hiking and pastoral activities.
The La Routo® brand was registered by the Maison de la Transhumance in order to ensure ongoing promotion of the professions, products and heritage of transhumance in collaboration with pastoralists and the shepherds they employ.
A range of outdoor activity clothing made from Mérinos d’Arles wool is being developed alongside the project in order to showcase this type of wool, which is the finest in Europe.
A crossborder network of La Routo® brand actors has been created, all with the same ethical approach and providing products and services in full respect of the practices and knowhow that have contributed so much to our territorial identity, as well as of the population and their environment. This network of committed actors enables trail-based development of a kind of tourism with positive impacts on people, the environment and territories alike.
Discover our committed partners:
- Activity providers
- Tour operators
- Museums and Ecomuseums